As December 31st approaches, I’m anxious to see how nonprofit fundraising fared in 2009.
I’ve heard from many of my peers that they’ve stayed on track with 2008 numbers, fewer donors, but higher average gift amounts.
I’ve enjoyed the challenge of making the case for a donor to support my organization. It has helped me focus on our case for support. What brings a donor to our organization? What about our work most appeals to them?
Year end fundraising is also an enjoyable challenge in planning and segmentation. What times and days are best for sending an online email appeal? Who are the people on our email list and what is their affiliation to our organization?