Resume

Yesenia Sotelo

silverbell@silverbell.org |Twitter: @silverbell | LinkedIn

Objective

To advance the mission of a nonprofit through comprehensive communications strategy.

Experience

2008 – Present, Heartland Alliance for Human Needs & Human Rights, Chicago, IL
Manager of Interactive and New Media
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Communications:
Launched redesign of HeartlandAlliance.org; Implemented and managed Convio CRM and CMS platform; Implemented online presence for programs, including social enterprise and advocacy; Designed media training for mid-level staff; Editor and writer for monthly enewsletter; Social media outreach;

Development:
Implemented online fundraising strategy; Supported programs with best practices for online fundraising; Gala event support;

Marketing:
Coordinated marketing and public relations for gift catalog; Managed Google AdWords campaigns for social enterprise programs;

Advocacy:
Developed metrics and best practices to improve online action alert performance.

2006 – Current, Young Nonprofit Professionals Network, Chicago, IL
2008 – 2010 Executive Co-Chair

2007 – 2008 Technology Co-Chair
2006 – 2007 At-Large Board Member

  • Volunteer position providing strategic guidance and managing the operations of an incorporated
    501(c)3 nonprofit organization with over 4,400 members.
  • In first full year of term, membership increased 15% and revenue increased 350%.
  • In 2010, organization launched a re-branding initiative.
  • Ongoing duties:
    • Coordinate drafting of strategic plan for 2011 – 2013,
    • Manage a board of 18 volunteer members,
    • Recruit and vet new board members and new committee members,
    • Oversee budget process,
    • Serve as one of two main financial officers,
    • Develop an inaugural fundraising plan,
    • Establish new and cultivate existing strategic organizational partnerships,
    • Represent the organization at council and advisory board meetings,
    • Speak at YNPN and partner events.

2008 – 2009, Young Nonprofit Professionals Network, Washington, DC
Technology Consultant

  • Advised and trained YNPN leaders from over 20 chapters around the country in CMS/CRM software, sharing best practices and strategy for online operations, communications, fundraising.
  • Conducted regular online and conference call trainings for users at all technology and engagement levels.
  • Advised national YNPN board on next steps for CMS/CRM implementation process.

2002 – 2008, ACLU of Illinois, Chicago, IL
2006 – 2008 Director of Technology and Membership
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2005 – 2006 Director of Membership
2004 – 2005 Development Associate
2002 – 2004 Development Assistant

Communications:
Online strategy and online communications; Webmaster, content manager and graphic designer for aclu-il.org; Action Alert strategist; Graphic design, production coordination for print newsletter, annual report, gala program book;

Technology:
Including purchasing, budget management, desktop support and emergency server administration for over 35 users;

Development:
Direct mail; Raiser’s Edge database administration; Online fundraising; Summer event organizer, conference organizer and gala event support;

Other:
Young Professionals group coordination; Spanish intake; Volunteer management.

2001 – 2002, Constitutional Rights Foundation, Chicago, IL
Web Developer

Education

1997 – 2001, Northwestern University, Evanston, IL
B.A. Political Science

Presentations

  • Online Communications, National Young Nonprofit Professionals Network Conference, New York, 2007
  • Imodules Overview, National Young Nonprofit Professionals Network Conference, Chicago, 2008
  • Annual Celebration, Young Nonprofit Professionals Network of Chicago, Chicago, 2009
  • Tweet Tweet Brown Bag Discussion, Community Media Workshop, Chicago, 2009
  • Beyond Now: Taking Care of today for your Career tomorrow, Metro Board of the Urban League, Chicago 2009
  • I Love My Website, Community Media Workshop, Chicago 2009
  • DIY Professional Development, Rosetta Thurman Radio Show, 2009
  • Annual Celebration, Young Nonprofit Professionals Network of Chicago, Chicago, 2010

Skills

Bilingual Spanish/English

Specialized Software:
Convio, Raiser’s Edge, Adobe InDesign, Adobe Illustrator, Macromedia Fireworks, Adobe Premier

Scripting and Programming Languages:
HTML, CSS, JavaScript. Familiar with C, PERL, PHP, mySQL.